About us

S20 -
the sponsors` voice e.v.

S20 – The Sponsors’ Voice e.V. was founded in 2006 as an interest group for companies who consider sponsorship to be key to their business.

The founding members were Allianz, Coca-Cola, Deutsche Telekom, HypoVereinsbank, Postbank and Daimler-Chrysler (now Daimler).

As a registered not-for-profit entity, S20 is represented publicly by its Executive Board, which currently has five members. Its general meeting is held twice a year at various locations throughout Germany.


we are an association of germany's most important sponsors

Our members are involved in many sports across the board. They are represented on all major football platforms and at the Olympics and Paralympics, and are also active in Formula 1, Formula E, basketball, winter sports, cycling, equestrian sports, e-sports and many more.

From 2006 onwards, S20 was based in Bonn, before moving to Frankfurt am Main on 1 October 2019.


Board of


Stephan Althoff

Chairman S20 Head of corporate sponsoring and corporate communication
Deutsche Telekom AG

Josef Stadtfeld

Board Member
of S20

Ines Rupprecht

Chief Financial Officer S20 Marketing asset manager Western Europe Coca Cola

Daniela Huckele-Görisch

Board Member S20, Director working group Trends and innovation Director Strategic Initiatives Global Sponsorships SAP SE

Markus König

Board member S20, Director working group Corporate Responsibility Director strategic Sponsoring Corporate Marketing PR Evonik

Jana Bernhard

Managing Director
of S20

Our values

all s20 members
are committed to:

social responsibility

S20 represents sports sponsorship based on strong ethical values and principles. We value greater fairness, sustainability and social responsibility, which all play their part in preserving the integrity of sport.

We have long adhered to the principle of sustainability and we apply this to our sponsorship activities. We always look at sponsorship from economic, environmental and social perspectives.

In the same vein, we also advocate for humanist values. We condemn all types of discrimination – whether based on gender, sexuality, ethnic background, belief, age, physical or mental disability or any other factor. We do not wish to bolster our image through activities that destroy the dignity of an individual or group.

We are committed to the performance principle and to fairness. We support the fight against doping and have no intention of profiting from performances achieved in an unfair or unsportsmanlike manner.

Our members are serious about their social responsibility and support not-for-profit initiatives and projects.

Our Members